welcome to Chabad lubavitch

In the sicha (public talk) of 2 Nissan 5748 (1988), the Lubavitcher Rebbe explained that the proclamation "Yechi HaMelech" ("Long Live the King") is the essential act of coronation. This proclamation accomplishes two primary spiritual and practical goals:

• Empowering the Leader: Based on the principle "there is no king without a nation," the Rebbe taught that a king’s vitality depends on his subjects. By proclaiming "Long Live the King," the people "return life-blood to the heart" (the leader), providing him with the spiritual strength and "life" necessary to carry out his mission to redeem the Jewish people.
• Actualizing the Redemption: The Rebbe explained that while Moshiach's existence as a potential leader is constant, his actual revelation and activity as the King depend on the people's acceptance of his leadership. Proclaiming "Long Live the King" is the formal act of crowning him, which triggers the transition from potential to actual Redemption. 

In Chabad tradition, this Sicha is considered the foundational source for the public declaration of the Rebbe's messianic identity, as it established that the "acceptance of the kingship" by the people is the final step required to reveal Moshiach.  

 The Lubavitcher Rebbe taught that "the era of Redemption is already here" and that the world is ready to transition out of exile. He emphasized that the only remaining task is for people to "open their eyes" and perform the final acts necessary to greet Moshiach. His specific instructions for preparation include:

• Learning About Redemption: The Rebbe explicitly stated that the "surest way" to hasten Moshiach's arrival is to study Torah topics concerning the Messianic Era and the Redemption. He recommended studying these topics in both the revealed Torah (Jewish law) and the mystical teachings of Chassidut.
• Living with Moshiach: He urged followers to begin "living with Moshiach" now—adopting the knowledge from Learning about Moshiach and Redemption into our daily lives in practice..
• "Do All You Can": In a famous 1991 talk (28 Nissan), the Rebbe declared that he had done everything he could and was now "giving it over to you". He placed the responsibility on every individual to act with "immense force" (Oros d'Tohu) within an "orderly fashion" (Keilim d'Tikkun) to bring the Redemption.
• Acts of Goodness and Kindness: When asked by a CNN reporter how to bring Moshiach, the Rebbe replied, "Moshiach is ready to come now, we all must only do something additional in the realm of goodness and kindness".

 The Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, initiated several Mitzvah Campaigns (Mivtzoim) encouraging specific good deeds to hasten the coming of Moshiach and bring G-dly light into the world. He taught that while every mitzvah helps, certain ones have a special power to bring the Redemption. These include: 

• Tefillin For men and boys over 13, the daily laying of tefillin helps connect the mind and heart to G-d's will and serves as a public display of Jewish pride and a source of divine protection.
• Shabbat Candles Jewish women and girls are encouraged to light Shabbat and festival candles 18 minutes before sunset to usher in peace and infuse the home with spiritual light, providing a foretaste of the Messianic era.
• Tzedakah (Charity) Daily acts of charity are considered highly effective, as the Talmud teaches that "great is charity, for it hastens the Redemption".
• Ahavat Yisrael (Love for a Fellow Jew) The Rebbe emphasized that fostering unity and love among all Jews is a fundamental principle that can safeguard against punishment and bring the final redemption.
• Torah Study Engaging in the daily study of the Torah, especially the inner, mystical dimensions (Chassidus) and topics concerning the Redemption itself, helps prepare the world for the era when "the world will be filled with the knowledge of G-d".
• Mezuzah Affixing a mezuzah to the doorposts of a Jewish home is a sign of G-d's sanctity and protection for the residents. 

By actively engaging in these and other mitzvot with a conscious awareness of their power to bring about the Redemption, Chabad followers strive to complete the Rebbe's mission and tip the scales of the world toward good. 

The full list of ten "beginner's Mitzvot" campaigns the Rebbe emphasized for general observance is:

• Tefillin
• Shabbat Candles
• Mezuzah
• Tzedakah (Charity)
• Torah Study
• Ahavat Yisrael (Love for a Fellow Jew)
• Kosher Food Encouraging the observance of Jewish dietary laws, emphasizing keeping a kosher kitchen.
• Family Purity Promoting the observance of Taharat Hamishpachah (Jewish marital laws and use of the mikvah, or ritual bath).
• Jewish Education (Chinuch) Emphasizing that every Jewish boy and girl receive a Jewish education to ensure Jewish continuity and identity.
• A Home Filled with Holy Books Encouraging Jewish homes to be furnished with Jewish holy books (Sefarim), at least a Chumash (Bible), Psalms (Tehillim), and a Prayer Book (Siddur). 

 Additional and Seasonal CampaignsThe Rebbe also initiated numerous other, more specific, or seasonal campaigns:

• Holiday Mitzvot: Specific campaigns encouraging the observance of holiday-related mitzvot, such as:
  • Hearing the Shofar on Rosh Hashanah.
  • Using the Four Species (Lulav and Etrog) on Sukkot.
  • Lighting the Menorah and giving Shalach Manos on Hanukkah and Purim.
  • Using Shmurah Matzah for the Passover Seder.
  • Organizing Lag Ba'Omer parades for children.
  • Bringing all Jewish children to hear the Ten Commandments on Shavuot.
• Unity Torah: A campaign for every Jew (including children) to "purchase" a letter to be inscribed in a single, unifying Torah scroll.
• Noahide Laws: A campaign to reach out to non-Jews and encourage them to adopt the Seven Noahide Laws, the universal moral code incumbent upon all humanity.
• Daily Study: Encouraging specific daily study regimens, such as Chumash with Rashi, Tehillim (Psalms), and Tanya.